Market downturns can be challenging times for recruitment agencies. When the phone stops ringing and emails go unanswered, it's easy to feel out of touch with clients. But these periods are also opportunities to prepare for the future. The key is to use this time wisely, ensuring your agency remains in the minds of clients. This is where a focused digital marketing strategy comes into play. It's not about being aggressive; it’s about being present and reminding clients that you're there for them.
So, what can you do to capitalise on the rising tide to come?
Maintain Activity
When it comes to maintaining activity, there are a few things you can do to make sure your clients and candidates are staying engaged. Firstly, make sure you're posting regularly on all relevant social media platforms such as LinkedIn, Twitter and Instagram. A marketing strategy combined with scheduling tools will help you co-ordinate this. Stay tuned for our upcoming marketing strategy tutorial. Share industry news and insights, and provide valuable advice on recruitment and industry related topics. Consider starting a blog if you haven't already. This is an excellent way to demonstrate your expertise and provide valuable content to your clients and candidates. Lastly, don't forget to engage with your clients and candidates online. Promote your clients' and candidates' content by engaging with their posts and show support. You'll build trust and strengthen relationships, which will ultimately help your agency thrive during and after a market downturn.
Build your SEO
When clients start looking for recruitment agencies again, your name should be one of the first they see. This is where investing in SEO comes into play. We’ll explore more about SEO and how you can increase this with the power of AI in a future post, but for now, remember it's a long-term strategy that can pay off significantly.
Proactively Promote Candidates
Even when clients aren’t hiring, they appreciate knowing about available talent. By continuously promoting relevant candidates, you show that you’re proactive and always looking out for their interests. This approach builds trust and strengthens relationships. You'll be top-of-mind when they begin looking for talent again.
Conclusion
A market downturn is a phase, and like all phases, it passes. By focusing on maintaining your agency's visibility and relevance, you're setting up for success when the market rebounds. With the power of generative AI tools like AdScribe, you can boost this effort with minimal resource costs.
Remember, you might not get much engagement in the initial stages, however your digital presence will increase - helping your brand surface when the tide rises. Implement these digital marketing strategies now, and you’ll be well-positioned to capitalise on opportunities as they arise.
Did you know AdScribe generates Marketing Campaigns, Blog Posts, Social Posts all optimised to engage clients and candidates at the click of a button? Book your demo at www.adscribe.co